The Heart Behind Our Brand

Our journey started with our beloved cats. As cat parents, we wanted safe, healthy products for them, but noticed a gap in Canada’s market: many litters contained harsh chemicals and unclear additives. To protect our feline family, we set out to create a trustworthy brand for discerning Canadian cat parents.

Our Vision

Health and pure ingredients are our core. Over 5 months, we conducted rigorous research and repeated testing, selecting only high-quality natural raw materials—no artificial dyes or toxins. Working with pet care experts, we refined two formulas that strike a balance between safety and performance, prioritizing your cat’s well-being.

Our Values

Integrity, Purity, Feline-Centricity.

We stand for transparency, sharing full product stories and clear ingredient lists. Purity is our promise—every bag of NookPaw litter is free from harmful substances. Above all, we prioritize cats, designing everything with their comfort and health in mind.

Our Hope

We aim to build a community of cat parents. We don’t just sell litter—we partner with you to care for your furry friend. Your feedback helps us improve. Together, we can ensure every cat lives a healthy, happy life with safe, pure products. Thank you for joining NookPaw on this journey.